Built for humans. Trusted by machines.
The way people find brands has changed. We make sure yours is discoverable, quotable and trusted by AI search, across every site you run, new and old.
Be the answer, not another result.
AI answers now sit at the top of Google, and a growing share of people skip search engines altogether, asking ChatGPT, Perplexity or Copilot instead. There is room for one clear answer, not a page of options. SEO for AI makes sure your brand is the one it quotes.
Structured, credible and easy to quote.
Structured data
Clean schema (Organization, Product, FAQ, Article) that spells out who you are and what you offer, in a language machines read without guessing.
Entity clarity
We make you a recognised entity, not a mystery. A consistent name, location and set of profile links across the web, tied together so AI knows exactly which brand you are.
Answer-first content
Lead with a clear, quotable answer, use real questions as headings and make the key facts easy to lift straight into an AI response.
Credibility signals
Models lean on what others say about you. We build the reviews, mentions and citations from trusted sources that make AI confident enough to recommend you.
AI crawler access
We set your policy on the AI bots (GPTBot, Google-Extended, PerplexityBot, ClaudeBot) and serve content as real HTML, not locked behind JavaScript they cannot read.
Measurement
We track AI referral traffic, brand mentions and your share of voice inside AI answers, alongside the usual rankings and conversions, and review it every quarter.
We run this across our own venture brands before we roll it out to partners, and we fold it into the wider brand, Shopify and Klaviyo work rather than treating it as a bolt-on.
Good questions.
What is SEO for AI?
SEO for AI, also called GEO (generative engine optimisation) or answer engine optimisation, is optimising your brand so AI systems can find, understand, trust and quote it. Instead of chasing rankings, you become the source an AI cites when it answers a question.
How is it different from traditional SEO?
Traditional SEO competes for a link on a page of results. SEO for AI competes to be the single answer. That means structured data, clear entities, credible citations and content that is easy to lift, not just keywords and backlinks.
Which AI tools does it help with?
Google AI Overviews and AI Mode, ChatGPT, Perplexity, Copilot and Claude. The tactics carry across them because they all reward clear, trustworthy, machine-readable content.
Does it work on existing sites, or only new ones?
Both. We embed AI visibility into new launches from day one, and we retrofit it across established sites so nothing you already run gets left behind. Old and new, we make sure your brand is discoverable for AI.
How do you measure success?
We track AI referral traffic, brand mentions and your share of voice inside AI answers, alongside rankings and conversions, then review progress every quarter.
Be the brand AI points to.
Whether it's a new launch or a site you already run, let's make it discoverable for AI.
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