When off-the-shelf runs out.
We build the custom web apps, Shopify apps and API integrations that connect an eCommerce operation. ERP, 3PL, POS, CRM and PIM talking to each other, so your data flows and your team stops copying it by hand.
Connective tissue for commerce.
Most brands grow into a tangle of tools that do not talk to each other. We are the engineering side of G&V, building the apps, integrations and automations that join them up, so your store and your back office work as one system.
Custom Shopify apps
When a plugin from the app store cannot do it, we build the app that can. Private and custom Shopify apps, checkout extensions and Shopify Functions that do exactly what your business needs.
API integrations
The heart of what we do. We connect your store to the systems you run on, so ERP, 3PL, POS, CRM and PIM all talk to each other and your data stops living in silos.
Middleware & sync
The connective tissue between platforms that were never meant to talk. We build the middleware that keeps orders, inventory and customers in sync in real time, reliably and at scale.
Internal tools & dashboards
The web apps your team actually needs. Bespoke dashboards, portals and internal tools that replace spreadsheets and manual work with something built for the job.
Automation
If your team is copying data between tabs, something should be doing it for them. We automate the repetitive operations so your people spend their time on the work that matters.
Headless & bespoke builds
When a theme is not enough, we go headless or build from scratch. Fast, custom storefronts and web apps engineered to scale with you rather than hold you back.
This is the technical backbone behind our brand partnerships. It connects the Shopify stores we build, the Klaviyo data we rely on and the Google Ads tracking that has to be right.
Scoped, built, supported.
Map the problem
We learn how your systems and data flow today, and where the manual work and breakages really are.
Build it properly
Clean, documented code with the right handling for failures, retries and scale, not a brittle script that breaks at month end.
Run it with you
We monitor, maintain and extend what we build, so it keeps working as your operation grows.
Good questions.
What kind of web apps do you build?
Custom Shopify apps, API integrations, middleware, internal dashboards and tools, automations and headless storefronts. In short, the bespoke software that connects an eCommerce operation and makes it faster, when off-the-shelf runs out.
Can you integrate Shopify with our ERP, 3PL or POS?
Yes. Connecting Shopify to ERP, 3PL, POS, CRM and PIM systems through solid APIs is one of our core strengths, so orders, inventory and customer data stay in sync in real time instead of being copied by hand.
Can you connect systems that do not have a ready-made integration?
That is exactly what we build. Where there is no off-the-shelf connector, we build the middleware and custom integrations that make two systems talk, with proper handling for failures, retries and scale.
Do you only work on Shopify?
Shopify is our home platform, but our integration and web app work reaches well beyond it, across the APIs, databases and third-party services that a modern brand runs on.
We have a one-off integration, not a full build. Can you help?
Yes. We take on fixed-scope projects from £750 per day as well as ongoing partnerships, so a single integration or tool is just as welcome as a larger build.
How much does a custom build cost?
It depends on the scope, which we will size honestly before any commitment. Fixed-scope projects start from £750 per day, and ongoing development partnerships run on retainers from £3,000 per month.
Got systems that won't talk to each other?
Tell us what you're trying to connect. We'll tell you honestly what it takes.
Get in touch