Venture Brands • G&V LABS The brands we build for ourselves.
G&V LABS is our venture arm. We don't just advise brands, we build and own them and we back founders with real money and real work. It's how we stay operators, not just consultants.
We build brands. Our partners' and our own.
Everything we learn building our own brands, with real risk and real ownership on the line, goes straight back into the work we do for partners.
Conceived & owned by us
Original lifestyle brands we dream up, design, build and run end to end, from first sketch to shipped product.
Backed with cash & sweat equity
Founders with a great idea, backed by us with investment and the full weight of the studio behind them.
Proof, not promises
Skin in the game keeps us honest. We ask our partners to do nothing we haven't done ourselves.
Brands we conceive, build and run.
From coffee to festivals to apothecary, made in-house and out in the world.
Deadline Coffee.
Deadline Coffee is one of our own: speciality beans hand roasted to order in Bristol, built for the people who work to a deadline. We dreamed it up, shaped the brand, built the store and run it day to day, from the packaging to the subscription that keeps the creative crew supplied. Proof we will put our name to the work we ask our partners to do.
Founders we back and build with.
Great ideas, backed with investment and the studio behind them.
Filthy Pig.
Filthy Pig is a flavour brand with real personality: bold hot sauces and air dried British biltong, wrapped in a voice that refuses to take itself too seriously. We back the founder with investment and the full weight of the studio behind them, from brand and product to the store and the audience around it. A great idea in the right hands, with us in its corner.
Got a brand of your own?
If you're a founder building something with real personality, tell us about it.
Talk to LABS