For Those Who Fear Standing Still
This is the part of G&V where we build our own brands. We create the idea, define the strategy, design the identity, develop the product and handle every part of growth. It is brand-building in its purest form with vision, action and ownership at the centre.
Our very own lifestyle brands we conceived and nurture:
Brands we've invested in through cash and sweat equity:
Everything we’ve learned on our agency journey feeds into this work, just as it does our brand partnerships. We’ve built so many brands for other people that it became natural to build our own. It also gives us the freedom to experiment, try new ideas and push into areas our clients may not want to pay for. What we learn and create here is poured straight back into our partnerships, so every brand benefits from the progress we make.
Venture Brands
This approach forms the backbone of our Venture Brands offering. The services below outline the strategic and creative capabilities we use to build confident, commercially strong brands from the ground up.
Brand Creation (LABS)
We conceptualise, develop and launch original consumer brands within the G&V LABS ecosystem. That means full end-to-end incubation: insight gathering, concept development, product strategy, naming, identity creation, packaging, content, eCommerce builds and go-to-market planning. Every brand is shaped using our internal frameworks and hands-on entrepreneurial approach, giving each venture a clear point of view and a path to commercial success.
Market Intelligence
We conduct rigorous, insight-led discovery to uncover real whitespace opportunities within your chosen category. Our process blends qualitative research, quantitative analysis, competitor and keyword intelligence and cultural trend mapping to build a complete picture of the landscape. The result is clarity you can act on - a strategic foundation that informs brand direction, sharpens positioning and reduces early-stage risk.
Naming + Brand Identity
We craft distinctive brand names and build cohesive identity systems that match your market positioning and ambitions. Our work covers verbal and visual articulation, name development, tone of voice, logo design, typography and scalable brand assets built for digital-first environments. The goal is simple: create a brand that feels authentic, stands out in its category and can grow with you.
Product + Brand Positioning
We define the strategic core of your brand by clarifying what you stand for, who you serve and why your offer matters. Through value proposition development, audience mapping and narrative articulation, we shape a positioning that is relevant, distinctive and emotionally resonant in competitive markets. This becomes the compass for everything that follows — from creative direction to product development and messaging.
SEO for AI
We lay the foundations for long-term visibility by optimising early-stage brand content and site structure for how search works in AI-powered environments. This gives new ventures a better chance of being discovered, cited and surfaced by emerging search tools. The goal is to build authority and organic traction from day one, creating momentum that compounds as the brand grows.
Go-to-Market Strategy
We develop integrated go-to-market plans that align your product, audience and channel strategy into one clear path forward. Our approach covers pre-launch audience building, influencer and media mapping, channel prioritisation and campaign sequencing that supports both a strong launch moment and sustained traction. The aim is simple. Launch with impact and build momentum that lasts.
Founder Support + Advisory
We provide strategic and operational guidance to early-stage founders who are navigating brand development, market entry and growth. This includes mentoring on key decisions, practical operational frameworks and access to our in-house capabilities across brand, product, eCommerce and marketing. The aim is to give founders clarity, confidence and a trusted partner they can rely on as they build.
