Your store is more than a product grid. We build beautiful, high-converting Shopify sites that work harder, look sharper and grow faster.
Whether you're launching from scratch or scaling up, we combine design, data and experience to make your Shopify store your best sales channel. From theme builds to conversion audits, we focus on what moves the needle because your store isn't just a shop window, it's the engine of your brand.

Custom Design That Converts
We build stores that feel unique, not off-the-shelf. Every theme is custom designed to reflect your brand, guide the user journey and make the purchase path simple and intuitive. Our design process prioritises storytelling, clarity and commercial outcomes.

Performance-Driven Optimisation
Looks matter, but performance matters more. We focus on fast load speeds, optimised product pages and seamless checkout flows that reduce friction and boost sales. Every decision is grounded in user behaviour and conversion data.

Smart Stack Integration
Shopify works best when the tools behind it are working in sync. We help you choose, configure and integrate apps that add value, not complexity. From reviews and subscriptions to upsells and analytics, we create a lean, scalable setup that fits your business.

Who Is it for?
- Brands investing in their online store
- Founders ready to grow DTC revenue
- eCommerce teams looking to improve UX
- Agencies in need of a reliable Shopify partner

What's Included?
- Custom theme design and build
- Shopify setup and launch support
- Speed and conversion improvements
- App setup and tech stack review
- Store audits and improvement plans
- Ongoing support and monthly retainers
Why G&V?
We’re not just developers. We build and run our own Shopify stores for our own brands. That means we bring real-world experience, creative thinking and hands-on expertise to every project.
We publish, test, iterate and scale.
FAQ
What does G&V actually do for Shopify brands?
Custom theme development, conversion improvements, tech stack setup, and ongoing support. We also run our own brands on Shopify, so everything we recommend has been tested in the real world.
Can you redesign or rebuild my existing store?
Yes. We can start from scratch or work with your current setup to refine design, structure and functionality. Whether it’s a full rebuild or targeted improvements, we focus on what will make the biggest difference to performance.
How long does a full project take?
It depends on the scope. A simple theme refresh might take 2 to 3 weeks. A full custom build usually takes 4 to 6 weeks including testing, integration and optimisation. We’ll always give you a clear timeline upfront.
Do you only use custom themes or templates too?
We typically build custom themes tailored to your brand, but we can also work with premium templates if your budget or timeline calls for it. Either way, we customise everything so it works for your audience and goals.
Can you integrate my CRM, reviews or email software?
Yes. We regularly integrate tools like Klaviyo (emails and reviews), Yotpo, Judge.me, Elevar and more. We help you choose the best tools and make sure everything connects cleanly with your store.
Do you offer support after launch?
Definitely. We offer retainers for ongoing support, improvements and seasonal updates. Or we can jump in as needed with fixed-scope work. We’re flexible depending on how hands-on you need us to be.