Notes
“Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.” — George Lois
The Idea Is Everything
In advertising, the idea is everything. It’s the foundation upon which every successful campaign is built. An idea is the spark that grabs our interest and enlightens our journey through...
Truth In Ideas: Why Finding What Makes Us Human Is More Important Than Ever
As creatives, the best ideas often come from our immediate surroundings. Tangible experiences with people, environment and things. Numerous moments of design, serendipity and chance that we call “life”. Surely...
