As well as opening a new physical store, Scent Lounge’s brand offering has shifted focus from home fragrances to luxury fragrances. This required the online store to take a fresh look at the User Experience from a brand, information architecture and SEO point of view. G&V were tasked with finding innovative ways to move the site forward on limited time and budget whilst maximising the relaunch potential.

Migrating the Scent Lounge store from a Shopify 1.0 to a 2.0 theme was instrumental to unlocking its full potential. It allowed more flexibility for designing and updating brand content and site navigation internally as well as refining the front-end User journey for quicker and easier access to brands and products. In turn, redefining the navigation structure was vital to the User Experience. We designed a multi-brand, multi-product catalogue that allowed customers to browse by brand, type and scent across the entire product range. Also in support of this new offering, we delivered a small brand refresh at all key touch points of the store which contributed to labour and cost efficiencies throughout the project.