The Art of Staying Curious: How Creativity Shapes Our Agency

G&V | Value Series | Creative

At school, I very much remember art and design being my salvation. At the time, I didn’t care for maths, science, history or geography because I thought they were boring and hard.

What I’ve learned since is that they didn’t make them creative or fun. There certainly wasn’t any practical and/or real-world applications for these subjects but just information you HAD to remember – and for no other reason than to pass a test.

What utter nonsense!

Art and design was the only thing that allowed me to find a new outcome through self-exploration, curiosity and a connection with the world around me. Discovery with context.

This agency was essentially born out of this very idea. To avoid having what I call a “real job”. To be able to continually flex one’s endless curiosity and desire to change the old into something new and exciting.

Don’t get me wrong, the irony of now having my head in forecasts, targets and management accounts isn’t lost on me. However, they are creative and (mostly) fun too.

Creativity is at the heart of what we do. Almost every daily decision requires our imagination, inventiveness, experience and intuition. What I love is the way we each bring a different perspective based on the life-paths that brought us here, to this point. We hire on the very principle that it’s our differences and like-mindedness, in equal measures, that make our Wolf Pack stronger. A rich and nourishing melting pot of inquisitive and adventurous minds.

Our Creative value sums this up:

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A team that works for each other and Creativity is the launchpad to each new day and each new challenge.

To be creative is to ideate, innovate and mediate through everything we do both internally, with our team, and externally with our clients. Every day we challenge conventional thinking and push expectations with an open-mind, resourcefulness and flexibility. We strive for effectiveness and success through our creativity by removing misunderstanding, mistruths and unnecessary complexity – ensuring we communicate with clarity and integrity.

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One of the standout words in this value, for me, is “challenge”. It’s very positive and important in the way we go about our agency business. Alone it can be seen as obstructive or aggressive yet, when combined with our other values, it’s actually liberating. In order for us to be creative, we need to be effective.

You can initiate change without challenging the status quo and creativity is a process that needs time and space to manifest and effect that change. You can’t create that time and space, in our agency world, without challenging, pushing back and saying “no” sometimes. It’s healthy.

Furthermore, it’s important to challenge and protect our ideas and beliefs. Like any good idea, if you believe in it, it can open up a whole new world of possibilities.

Read more about our agency culture here.