Elevar Tracking Solution: Our New Partnership
With Apple’s iOS 14 update having detrimental impacts on the accuracy of Meta Pixel (Facebook Pixel), Google Ads and Google Analytics tracking since April 2021 and with Google’s plans to sunset browser cookies at the end of 2023, it is more important than ever to get ahead of the game and prepare your e-commerce tracking to be at its full potential.
At G&V, we recently celebrated becoming Elevar Partners. Elevar is an analytics and tracking platform that acts as an intermediary, plugging into Shopify and multiple analytics and ad platforms, providing an extremely accurate tracking solution. Elevar utilises Google Tag Manager to integrate with 40+ different marketing channels, making it the perfect tool for tracking across all your platforms for standard and custom conversion events.
With Elevar, there is the option to implement more accurate server-side tracking, ensuring 95% tracking accuracy across platforms such as Meta (Facebook) using their conversions API, Google Ads Enhanced Conversions, Google Analytics, TikTok’s Events API and more.
After just a week of implementing Elevar, we have seen in one case a 99.5% session tracking accuracy and 97% order tracking accuracy.
If you’re a Shopify or Shopify Plus merchant and want to improve your tracking accuracy, contact us here.
Emma Stolliday is Development Lead at G&V. For more information on how we can help your brand grow through eCommerce design and development please get in touch via our contact page.