In 2011, G&V created a striking new advertising campaign for At-Bristol, the leading science and discovery centre, for the launch of the attraction’s new  ‘All About Us’ exhibition, which opened on 11 March 2011.

‘All About Us’ is a new family-friendly permanent exhibition to be situated on the ground floor of At-Bristol.  It investigates how the brain and body work together and how this interaction enables us to relate to people and the world around us.  It includes more than 50 new or significantly enhanced hands-on exhibits, allowing visitors to test human phenomena.

The £1.5 million exhibition, developed in-house by At-Bristol’s expert exhibitions team, was funded by the Wellcome Trust, and is designed to engage both children and adults. The new exhibition builds from and includes some of the most popular exhibits from the previously successful exhibitions, Inside DNA and Your Amazing Brain.

At the time of launch, G&V director Peter Blackman said,

“This has been a fascinating campaign to work on.  We’ve enjoyed working with At-Bristol and their inhouse design team in creating the campaign. Starting with a strategic away-day we were able to build a clear profile of our core target audience of children 7-13.  We then looked at how we could meet the needs of the audience to act independently, to learn how the world works and to have fun testing and discovering the new exhibits in All About Us.

We also identified that it was important that the campaign was both attractive and intriguing for their parents as well, which led us to the key message of All About us - where everyone experiments and experiences together.”

Head of Marketing  for At Bristol, Sophina Jagot commented:

“We’re delighted with the creative work – it’s bright and vibrant, involving and fun. Just like All About Us and At- Bristol. The launch campaign included outdoor, press, digital advertising, social media and PR, and was instrumental in helping us to not only meet visitor attendance targets, but consistently surpass them."

A little bit about At-Bristol

As one of the UK’s leading science centres, At-Bristol has been helping schools and the general public engage with science for over ten years, since opening in July 2000.  As an educational charity, At-Bristol strives to make science accessible to all and achieves this through an innovative educational programme, cutting edge exhibitions and special events. Welcoming 188,000 visitors a year, At-Bristol is the place to go to learn about science in a fun, exciting and hands-on way.  Experiences include; a Planetarium to learn about the night sky, the chance to make your own animations, play virtual volleyball and discover all about the human body in new, fascinating ways - there’s something for everyone, whatever your age!

Visit at-bristol.org.uk