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Can we pinterest you in our agency?

About us pages. We've always hated them. Those awful pen portraits. "Dave loves playing football and eating curry - but not at the same time!" Ahahahahahah. Shoot me please. "Angie loves cupcakes, shoes, Take That reunion concerts, and worries about not being taken seriously. No need to worry Angie - we still love you!" It didn't work - shoot me again. So the arrival of pinterest was perfect for us (and other About us page haters) because it means that we can give you  a collective, individual, constantly changing and updating profile of who we are, what we like, and what we're doing at the moment. So click here to find out more about us. We've even given Goram and Vincent their own boards.

Cmon Bris!

What's the measure of a successful, effective creative campaign? One that's not often used is if a campaign continues to be used by a client, long after the agency relationship has come to an end. The 'Cmon Bris' campaign we created for Bristol Rugby is a good example of this. You can read the case study of the strategy behind the campaign here.  We worked with the club during their last period in the Premiership, right up until the sad day that they were relegated. Even in those dark days (we're fans too - it hurt personally as well as professionally) the club continued to use the 'Cmon Bris' icon and call to arms as a rallying point for the Bris faithful. What's more, now as promotion back to the Premiership looks within their grasp again, we're delighted to see that a grassroots campaign using the icon has sprung up on twitter. We'll be there on the terraces over the next few weeks - pint and pasty in hand - cheering on the boys and hoping that Premiership sport is on its way back to our home town again. Cmon Bris!

Technology, privacy and losing your trousers

There was a moment this morning when I thought I had no trousers. I was stood in a hotel room, partly dressed, late for a meeting and was suddenly gripped by an acute panic that I had nothing to put on my legs and nethers. Thankfully the moment passed, as I remembered that I had hung them up in the wardrobe, and was not going to have to craft a sarong from the bedsheets. I went to the meeting, and the good news is that everyone else there was also wearing trousers so I slim fitted in perfectly.

I mention this now for two reasons. Firstly it reminded me of an incident that happened to an old client of ours, Adam, and secondly the meeting I attended (fully clothed) dealt with data acquisition and the desire by brands to know more and more about their consumers. Here’s how the two are connected.

Working with Aito, Customer Experience Analytics

We have recently started working with Finnish technology company Aito on a series of projects aimed at raising their profile in the CEA market. Their software takes enormous amounts of complex data and delivers relevant customer insights in real-time. We are very excited to be working with them. The projects cover brand development, print, film, animation and digital. More updates coming soon.

New website for Old Masters

Philip Mould Ltd is a leading specialist dealer in British art and Old Masters. The company was founded by Philip Mould, who is also a valuer for the Heritage Lottery Fund, and honorary art adviser to the House of Commons and the House of Lords. A familiar face on TV, he is an expert on the long running BBC1 show Antiques Roadshow, and more recently he co-hosted Fake or Fortune?

Goram & Vincent were appointed to redesign and re-platform the existing Philip Mould website.

The project objectives were to stimulate more enquiries about the works for sale, and to reposition the Philip Mould brand and gallery as more accessible, broadening its potential market appeal. It was also important that staff had a bespoke content management system that enabled them to add and remove works of art (and other digital elements) without recourse to the agency.

Fundamental to our solution was the creation of  an interface that showcases the paintings. As Philip Mould recounted in a 2006 interview "Something that pictures need in their presentation is oxygen, they need air around them.” It was this philosophy that led the business to choose their gallery location in Mayfair, and it was imperative that it was also replicated online. As a result, the ‘product pages’ take their cues from luxury fashion ecommerce to display the paintings to best effect, with a slick ‘zoom’ feature and an introduction from Philip via streaming audio clip.

As a part of this brief we were also asked to create and implement email communications, which included the design and creation of an email template, site integration, and training for clients on both the new website content management system and email platform.

Everyone at Philip Mould Ltd was a pleasure to work with, and we’re delighted that they are receiving positive feedback from their client base on the ease of use and clarity of communication provided by the new site. Finally it’s not everyday that you design and build an site with a £30,000 or less section! Why not have a browse now and pick up a bargain?

Geosocial - Is location replacing connection?

Will geosocial and location-based apps be a key digital trend in 2012?

It’s 11.44am, January 18th (my birthday actually, as an aside), I’m in the office, and it’s time to play with my banjo. Not alas, the musical instrument, but the ‘social discovery’ app Banjo that has been downloaded 500,000 times in its first six months since launch.

Location based apps, or geosocial to give the technology its more sexy name is often touted as being one of the key digital trends for 2012. It’s certainly been the source of some wonderful infographics from Jess3 and the next web. It’s all too easy however, especially for those of us who work in design, to be seduced by these visual delights, and to start recommending clients allocate budget to geosocial this year. But, and it’s a big but – should we be doing so? What are the facts as they currently stand?

Download the full PDF article here.

The hot and cold empathy gap

Are you making decisions with your id or your ego?

Are you blowing hot or cold this festive season? Are you making decisions with your id or your ego? It’s important for brands to understand what the behavioural economist George Lowenstein has called the ‘hot cold empathy gap’. Especially health or wellness brands such as Drinkaware and the NPA (National Pharmacy Association) two of our clients who we’ve worked with in this fascinating area.

A letter from the intern’s desk

By Josh Newton

My internship at Goram & Vincent began over the summer while I was searching for something else to do while working part-time with Avon Wildlife Trust, where I look after their digital and social media side of things. I fired off emails to a bunch of digital and advertising agencies in Bristol and Bath asking if they wanted a keen young graduate to do any work for them (for free).  As with almost all job applications, around 80% of companies are so busy and successful that they can’t possibly dedicate 20 seconds to send an email back saying ‘no,’ and a couple were kind enough to respond saying its something they weren’t taking anyone on at the moment.

Show, don’t tell

Pecha Kucha @ Vision 2011

At the end of day one of the Vision 2011 conference, G+V director Pete Blackman took part in the Pecha Kucha session, giving a short PK talk on brands, stories, and how we should be doing a lot more 'showing' than 'telling'. Click here to see his slides and speakers notes on Slide Share.

Who’s Goram? Who’s Vincent?

Hello can I speak to Mr Goram please? No. Mr Vincent then? No again I'm afraid. Why not? Well because they're two mythical giants. Brothers in fact. Who in their gigantic efforts to impress a Princess created the world famous Avon Gorge in Bristol. So why are we named after them?

The next generation MyDrinkaware

G+V launch the next phase with enhanced features and benefits

MyDrinkaware is designed to put users in control of their drinking, and provide them with information to help them make informed choices about their drinking consumption. Drinkaware also wanted an online destination that would give them longer-term engagement with their audience and act as an important ‘final step’ in the user journey for Drinkaware’s 2011 campaign work.

Supporting Pukka Herbs’ move into organic skincare

Design and artwork support for Pukka Ayurveda

We've been working for Pukka Herbs for over 8 years now and it's fantastic to see how far they have come and how they are developing their global brand. Recently we have been working on their newest product range - Pukka Ayurveda Skincare - by providing design and artwork services on promotional materials, packaging and live event stands. We also continue to work on their organic herbal range providing artworking services for their packaging, including translations into over 6 languages.

Major changes for BMF Events

Smoke, mud, water, obstacles and hills...

The Brief - for almost as long as they have run outdoor fitness classes, British Military Fitness have organised events for their members. From ski, surf, and sailing trips to cross country runs and the Three Peaks challenge. In recent years they had also started to organise expeditions to the jungles of Borneo and ascents of Kilimanjaro. As a result, they have rebranded their events team as ‘BMF Adventures’ and created a separate website and identity.